Job Description

Paid Media Manager

Our client is a digital marketing agency specialising in the iGaming sector, working with ambitious brands to help them grow and lead in a fast-moving industry. They act as a true growth partner, finding opportunities others miss and turning strategy into measurable results. Their work is focused on protecting their clients' brands, building trust with players, and delivering sustainable long-term growth. If you're looking to join an agency that combines sharp strategic thinking with real, tangible impact, this could be the perfect next step in your career.

As a Paid Media Manager working as part of our client's award-winning Paid Media Team, you will be responsible for multiple Paid Media advertising campaigns. You will work closely with the Paid Media, SEO, Creative and PR teams to execute Paid Search, Display, and/or social advertising strategies across multiple key accounts.

Main Responsibilities and Duties

• Create and optimise paid media campaigns for efficiency and increase conversions
• Manage the day-to-day communication with clients, building and maintaining good working relationships
• Ensure PPC best practices are implemented throughout all managed campaigns
• Ensure that spend and performance are closely monitored against KPIs
• Conduct daily checks on accounts to identify issues and opportunities
• Maintain professional certifications (e.g., Google Ads Certification)
• Stay up to date with industry trends and developments
• Contribute to internal team meetings and other groups e.g., Focus Groups and culture initiatives
• Provide clients with campaign insights and strategic advice
• Provide campaign reporting, as per agreed client plans
• Work with your line manager to develop strategic plans for your clients

Essential Skills

• At least 2+ years' experience in paid search and/or social media advertising, preferably agency-side
• Plenty of experience in campaign creation and management on Google or Facebook Ads
• Able to manage client relationships and capable of preparing client presentations
• Google Ads certified / Facebook Ads certified (either)
• Good campaign planning capabilities i.e. budgeting and forecasting
• Able to work independently
• Numerate and analytical, with strong verbal and written communication skills
• Able to attend and contribute to internal team meetings and external client meetings
• Graduate from our client's internal onboarding academy within six months (running in tandem with the probationary period) to improve knowledge of all service areas

Non-Essential Skills

• Able to train others internally, if needed
• Contributes to the team (sharing info and helping others)
• Contributes to award entries and client case studies

Standard Responsibilities

• All employees are required to conform to company policies, including but not limited to Equal Opportunities, Data Protection and Health & Safety
• Carry out additional company responsibilities as and when required
• Living our client's core values: Transparent, Forward-Thinking, Dynamic, Collaborative, Curious
• Their clients are located across the world, and teams with client ownership have the opportunity to travel as part of their roles

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