Job Description
CiraApps Ltd, a dynamic SaaS organization, is seeking a highly skilled and passionate Pay-Per-Click Marketing Manager to join our team in Austin, TX. This role requires a deep understanding of pay-per-click (PPC) advertising and a proven track record in managing ad campaigns across various platforms. The ideal candidate will be responsible for owning the ad process from top to bottom, ensuring effective management and optimization of our advertising strategies.
Key Responsibilities:
- Manage PPC Campaigns: Oversee all aspects of PPC, including spend, research, ad creation, reporting, and analytics. Platforms include Google Ads, Bing Ads, YouTube Ads, App Stores, and Remarketing.
- Conversion Optimization: Have a keen eye for improving conversions through effective funnels and landing page designs.
- Cross-Platform Familiarity: Work with Facebook ads, Twitter ads, and coordinate with existing media buyers.
- Reporting: Provide regular reports to management, detailing campaign performance and insights.
- Collaboration: Collaborate closely with different teams to align PPC strategies with business goals.
- Long Sales Cycle Adaptation: Adapt strategies to suit our organization's long sales cycle, moving beyond simple shopping cart solutions.
Qualifications:
- Proven experience in managing PPC campaigns across multiple platforms.
- Strong understanding of conversion optimization, funnels, and landing page design.
- Experience with Facebook and Twitter advertising.
- Excellent analytical skills and proficiency in analyzing ad performance.
- Ability to work collaboratively with a team and communicate effectively.
- Bachelor’s degree in Marketing, Business, or a related field is preferred.
What We Offer:
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
Join us at CiraApps Ltd and play a pivotal role in driving our advertising success. Apply today to become a part of our innovative team!
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